You know that feeling when you’ve got something amazing to offer, but you’re stuck wondering how to get it in front of the right people?
It’s like yelling into the void and hoping someone—anyone—will hear you.
If you’ve ever felt this way, I’ve got good news.
There’s a way to attract clients as a life coach that doesn’t involve sleazy sales tactics or spending hours trying to hack social media algorithms.
It’s podcasting.
Yes, podcasting.
And if you’re rolling your eyes or thinking, “I don’t have time for another content platform,” stick with me for a minute.
Because this isn’t about creating more work for yourself.
It’s about creating smarter, more impactful marketing that gets your dream clients knocking on your door.
Why Podcasting Works Like Magic for Life Coaches
Here’s the thing about podcasting: it’s intimate.
It’s one of the few marketing tools where your voice—the real you—takes center stage.
And your voice isn’t just words. It carries emotion, personality, and trust.
When someone listens to a podcast, they’re often tuning in while driving, cleaning, or sipping their morning coffee. They’re in their most natural, unguarded moments.
This is prime time for building connection.
And connection is what converts listeners into clients.
Here’s why podcasting is the best way to attract clients as a life coach:
👉You’re Speaking to a Captive Audience
Unlike a quick scroll on Instagram, podcast listeners are fully engaged.
They’re actively choosing to hear you out—sometimes for 30 minutes or more.
That’s a lot of uninterrupted time to build trust and share your message.
➡️You’re Showcasing Your Expertise
When you speak on a podcast, you’re demonstrating exactly why someone should hire you.
Listeners get a sneak peek of your coaching style, your insights, and how you can transform their lives.
🎯You’re Reaching the Right People
Podcasts are niche by nature.
If you’re guesting on shows that cater to your ideal client, you’re talking directly to people who are already interested in what you have to say.
No wasted effort.
🌲It’s Evergreen Content
Podcast episodes live forever.
This means your message continues to attract new clients long after the episode airs.
It’s like planting a seed that keeps growing.
How to Attract Clients on Podcasts
Now that you’re sold on podcasting, let’s talk strategy.
There are two main ways to leverage podcasts: hosting your own or guesting on someone else’s.
Both are powerful, but they work best when paired together.
Here’s how to do it:
Hosting Your Own Podcast
Starting your own podcast might sound overwhelming, but it’s easier than you think.
Here’s what to focus on:
- Know Your Audience: Create content that speaks directly to the struggles and dreams of your ideal clients. For example, if you coach midlife women, talk about rediscovering purpose, embracing confidence, or finding balance.
- Share Stories: People love stories. Share your journey and your clients’ transformations (with permission, of course). This humanizes your message and makes it relatable.
- Include a Call to Action: Don’t leave listeners hanging. At the end of every episode, invite them to book a call, download a freebie, or join your program.
Guesting on Podcasts
Podcast guesting is the quickest way to get in front of someone else’s audience.
Here’s how to do it right:
- Find the Right Shows: Look for podcasts that align with your niche. If you coach entrepreneurs, target business-focused shows. If you specialize in personal growth, aim for wellness or self-help podcasts. (Grab the Alchemist Guide to Podcast Audiences for this)
- Craft a Killer Pitch: Your pitch needs to show what’s in it for the host and their audience. Highlight your expertise, share how you’ll provide value, and explain why you’re a good fit.
- Be Generous: Share actionable tips and insights during the interview. Make it so good that listeners think, “Wow, if this is what they give away for free, imagine what their coaching is like.”
- Offer a Freebie: Drive listeners to your email list by offering something valuable, like a free guide or mini-course. Once they’re on your list, you can nurture the relationship and guide them toward becoming clients.
And for the love of God, don't make these 3 mistakes!
My Personal Podcasting Epiphany
When I first started podcasting, I was nervous.
My voice shook. I stumbled over my words. In fact, I actually said the New world order instead of the You world order! And I constantly felt like an imposter.
But something incredible happened.
People started reaching out.
Listeners would email me, saying, “I felt like you were speaking directly to me.”
Or, “Your story really resonated. How can I work with you?”
That’s when it clicked.
Podcasting wasn’t just a marketing tool.
It was a bridge—a way to connect with people on a deep, personal level.
And the best part? It’s not just me.
I’ve seen countless life coaches use podcasting to grow their businesses, attract aligned clients, and create lasting impact.
Ready to Make Podcasting Work for You So, You Can Get Clients as a Life Coach?
If you’re excited about the potential of podcasting but feel unsure where to start, I’ve got you covered.
Join my Strategic Podcast Guesting Workshop and learn:
- How to find the perfect podcasts for your niche.
- What to say in your pitches to get booked every time.
- How to turn listeners into paying clients.
Podcasting changed my life and my business.
It can do the same for you.
Reserve Your Spot in the Workshop Now and start attracting clients like never before.
Your voice deserves to be heard.
