Turn Your Podcast into a Marketing Machine

WEBVTT

1

Jill Hart-The Coach's Alchemist: Are you creating podcast content that feels like it disappears into the void after one. Listen, today, we're going to show you how to turn every episode into a marketing machine that keeps working for you long after it's published. We're going to talk about some ideas for systematizing your process and for sharing your content and how to get personalized help at the very end.

2

Jill Hart-The Coach's Alchemist: So welcome back everybody to the mystic marketing, podcast where we show spiritual entrepreneurs and coaches how to amplify their voice and monetize their mission. I'm your host, Jill Hart, the coaches alchemist, and I'm joined by Jay Mata, the co-founder of the Gnostic TV network, and he is often called the next level and think, 5 d. Here, marketing, pioneer, hey, Jay, welcome to the podcast.

3

April & Jay: Hey, Jill, what's happening? Thanks for having me back.

4

Jill Hart-The Coach's Alchemist: Yeah, it's always so fun. And we have so many interesting things that we can talk about with people. So what are your thoughts about

5

Jill Hart-The Coach's Alchemist: marketing podcast content, whether you it's your own podcast or somebody else's. What do you think most people are doing in that realm?

6

April & Jay: They're not. That's the thing. Most people they they put it. They go to a, they go to places, whether it be Youtube or there, and they'll do like a little. I'll watch my video on Youtube and and maybe a token post on their social media which gets lost in the things. I mean, you know you, you again, you know you. It's a, it's a business right for most people. And if you're going to have a podcast and your livelihood is dependent on what?

7

April & Jay: What sales come out of that, whether that be your coaching sessions, or whether it be products that you're selling, or whatever that may be. You know, you have to put into it what

8

April & Jay: you you're gonna get. You're gonna get out of it what you put into it. And I see a lot of people, Joe. They just like said, they'll they'll they'll go through the motions of

9

April & Jay: doing a podcast. And then posting it on their page and say, Look, I just released my podcast, and maybe they're 5,924 Facebook friends saw it. And and then they're surprised. Well, how come 5,924 Facebook friends didn't see it. You know what I mean. So there's got to be a reasonable.

10

April & Jay: There's got to be a reasonable expectation that someone gives to themselves that you know, if they're gonna run this as a business to give it everything you got sometimes, and that may be going into. There's there's networks out there. You're more you're more familiar with it than I am, as far as the ones that that syndicate and distribute. But to look at some of these networks and possibly even bring some ads into the equation, too, if your business is dependent on them.

11

Jill Hart-The Coach's Alchemist: Absolutely. And when you talk about the 5,972 Facebook friends that you have, let me tell you, only like 3 or 4 of them actually see your posts. So there's there's ways to help the algorithm know that you really do

12

Jill Hart-The Coach's Alchemist: want to interact with these people, and the best way to do that is to start DM. Conversations with people and go on your home, feed and leave real

13

Jill Hart-The Coach's Alchemist: a meaty

14

Jill Hart-The Coach's Alchemist: comments on people's posts, other people's posts, and sometimes I like to just go through my friends list and check up on people. I'll go to their profile. I will make

15

Jill Hart-The Coach's Alchemist: good comments, like 5 or 6 words at least comments on their posts that are meaningful and related to what they were posting about. I will DM them and have a short conversation about maybe something that I commented on on their on their profile.

16

Jill Hart-The Coach's Alchemist: This is a couple of things. It it gets

17

Jill Hart-The Coach's Alchemist: your content in front of them, because

18

Jill Hart-The Coach's Alchemist: a Facebook sees that you're interacting with them. And this works on Instagram. It works on Tiktok, and it works on really all the platforms, even pinterest surprising enough, though Pinterest is kind of a different animal out there. It's it's a powerful search engine where you need to be posting your content. You know

19

Jill Hart-The Coach's Alchemist: you have to have lots of different ways for your content to get in front of people and

20

Jill Hart-The Coach's Alchemist: you know, just posting it once and.

21

April & Jay: No, you get it.

22

April & Jay: Yeah, it it really is. There's so much out there, and the ones that are gonna the ones that are making it, or either a. They're power. They're part of like bigger networks that already have that distribution built in. You know. They're like said they're putting money into their companies. I mean, that's that's just the reality of it all. It's just. It's you know.

23

April & Jay: If you, if you treat your business with respect. Your business will respect you back, you know. A single post here or there is not really giving it, giving it what it needs a hobby, and that's fine, if that's what you want it for, you know. But if again, if you want it, if you wanted to do something as a business, then, you know, you got to come out, I mean, think about it. Think about it from this perspective, Joe. If someone wants a business in today's world, they go to a shop. They go to a retail merchant. They're gonna have to pay rent, they have to pay

24

April & Jay: utilities. They got insurances. They got

25

April & Jay: payroll. They got all these different things. It is so inexpensive to set up and have your own business

26

April & Jay: and and operationally, it doesn't cost hardly anything to get a podcast going and just just start marketing that thing. And you're gonna see a, you're gonna see a game changer for for whatever reason. I think a lot of people tend to, because they don't spend a lot of money on certain things that they tend not to value the you know what that could possibly do. And that's just a that's a pretty backwards, 19 eighties way of looking at things

27

April & Jay: in today's world. Things in today's world are there's there's so much accessibility. There's so much wealth and wealth creation for so inexpensively. It's insane.

28

Jill Hart-The Coach's Alchemist: It really is. And and

29

Jill Hart-The Coach's Alchemist: podcasting really comes down to marketing and marketing is advertising. It used to be in the old days, where you know, you watch television, and you'd see ads, or you'd have people send you flyers in the mail, or put flyers on your door or flyers on your car, or there was like a bazillion different ways that you could get your message out. But it was usually local, whereas now we have the ability to send our message out globally, which is like.

30

April & Jay: Yeah.

31

Jill Hart-The Coach's Alchemist: And it used to be. You have to get on a radio show or start your own radio show, which is astronomically expensive. I I know people that do have

32

Jill Hart-The Coach's Alchemist: radio shows that they broadcast. And it's upwards of like $8,000 a month just to support, having your own radio show. Well, a podcast hello, it's the same thing.

33

Jill Hart-The Coach's Alchemist: And who knows? You might get picked up in syndication by other radio networks out there. But

34

Jill Hart-The Coach's Alchemist: it it really comes down to being able to share what you're doing in a way that

35

Jill Hart-The Coach's Alchemist: reaches enough people and and reaches the people that you really want getting your message. So yeah.

36

April & Jay: Exactly.

37

Jill Hart-The Coach's Alchemist: Yeah, yeah, see?

38

April & Jay: Talk to him.

39

April & Jay: Yeah, you you that it does come down to getting the people who really want your message. And and you know. So just.

40

April & Jay: I think that more and more people will look at that and be creative on it. See, there gets to be analysis, paralysis a lot of times for people to Joe, which is they'll they'll start something, and they'll just they'll freeze because of information overload. I mean, your best bet like said is to is to look at ways that, or outlets out there that already have distribution and and pay them the money. They'll do it for you. Networks that'll do it for you and just simplify your life

41

April & Jay: to seriously simplify your life. And that's it. So otherwise, because you get it's too easy to get caught up on. Who's gonna do this? Where do I go for this? And you spend days and days and days and doing all of this research and everything like that, where it can all be done for you, you know. And today.

42

Jill Hart-The Coach's Alchemist: Yeah. And and we really need to look at our business as a business in the beginning. Yeah, you're gonna do a lot by yourself. But as soon as you can.

43

Jill Hart-The Coach's Alchemist: you're able to leverage other people's skills and technology because none of us are experts at everything.

44

Jill Hart-The Coach's Alchemist: We may be proficient at a lot of things. But we're really not experts. And in today's world you need to be an expert when it comes to certain aspects of a business, and you need to lean into it. And if you can't, if you can't afford to hire your own staff, there are networks available like Gnostic TV that have a staff

45

Jill Hart-The Coach's Alchemist: that are experts in marketing. And they can get your message out and your podcast out to

46

Jill Hart-The Coach's Alchemist: our big communities and our big email list and

47

Jill Hart-The Coach's Alchemist: and our marketing expertise, because that's where we we do excel at that. So it's whether you you join Gnostic TV or not.

48

Jill Hart-The Coach's Alchemist: You really need to look at what makes

49

Jill Hart-The Coach's Alchemist: big, podcast successful, and a lot of that has to do with marketing and having a big list and having big communities that they can pull from to get people to drive their numbers on their podcast

50

Jill Hart-The Coach's Alchemist: and people that are interested in it.

51

April & Jay: That's so true. Yeah, yeah. So you know, again, it's it's pretty cool to watch people go through this journey with us. You know what I mean. As we learn the step by steps and things like that, the moral of the story is, take your business seriously. You know what I mean if if you wanna.

52

Jill Hart-The Coach's Alchemist: Yep.

53

April & Jay: You want to expect again, especially for your coaches out there. I'm surprised how many coaches they wonder why they don't have clients. And again. It's it's they. There's still a lot of the fact. Well, maybe I'll just put a post, and it'll it'll it'll just happen. It's not. It's a different world out there, you know.

54

Jill Hart-The Coach's Alchemist: And there's as Alex Hermosi says, there's 4 ways to get clients. Only 4.

55

April & Jay: Yeah.

56

Jill Hart-The Coach's Alchemist: You can reach out to them personally, the people you know.

57

Jill Hart-The Coach's Alchemist: you can reach out to cold clients or people that you don't know. And this is just like you have to start conversations with people

58

Jill Hart-The Coach's Alchemist: you can post content. But if you're posting content, you better be really maximizing how you're doing it and know how to drive comments on your posts. Because that's how the the mechanism works. There's there's techniques to making all of these pieces function properly rather than just, you know, posting your post up there and then hitting the like when people comment.

59

Jill Hart-The Coach's Alchemist: If people comment.

60

Jill Hart-The Coach's Alchemist: there's even ways to drive comments. But and and we actually do cover. How to do stuff like that in our monetize your mission, mastermind, where we just look at what you personally are doing for marketing, for putting your podcast together, for just

61

Jill Hart-The Coach's Alchemist: putting your coaching practice together or your your business whatever you're trying to accomplish out there, we have a lot of strategies that we can tailor to fit your personal

62

Jill Hart-The Coach's Alchemist: business model. And you know we're happy to brainstorm with you, and that's really all the masterminds about.

63

April & Jay: Everybody should be attending that mastermind, because it's a great opportunity for you to share your stuff and get some of the best minds out there to be able to help walk you through it, and you never know what breakthrough you'll get out of it, you know, so.

64

Jill Hart-The Coach's Alchemist: And it's and it's not just Jay and I talking. It's like everybody's contributing.

65

Jill Hart-The Coach's Alchemist: and you never know who's gonna show up. It may be your next client, and we're we're big on networking.

66

April & Jay: Isn't that true? That's so true. Yeah, yeah.

67

Jill Hart-The Coach's Alchemist: Or your next collaboration, or who knows? So yeah.

68

Jill Hart-The Coach's Alchemist: the Gnostic TV network is available to you. All you have to do is schedule a time, and we'll do a little. Get visible, audit and see where you're at, and join the join the mastermind it. It really is designed to help you get the results you're looking to get.

69

April & Jay: So thanks for joining us today and.

70

Jill Hart-The Coach's Alchemist: Well, next week we'll be talking about

71

Jill Hart-The Coach's Alchemist: sponsors for your episodes, whether you're hosting or guesting.

72

April & Jay: That's a good one.

73

Jill Hart-The Coach's Alchemist: Strategies will work for you. We'll see you next week. Take care.

74

April & Jay: Sure.