Unlocking Your Niche: Align, Monetize, and Amplify Your Mission

April & Jay: What's happening? Everybody. How are you? This is Jill Hart, the mystic marketing podcast. And this is Jay Matta, co-host of Gnostic TV. Jill is also the coaches alchemist. And we're here together, really, because.

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April & Jay: you know, we're putting this together. Because, look, we want to help you all out there. It's a beautiful world. Prosperity is at your fingertips. We do have the world wide web available to us. Podcasting broadcasting. However, you want to define. It really has stood the test of Internet time as a way to get your message out there from the beginning of it to where it's at now. It's even more and more people are really realizing that

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April & Jay: for your coaches out there for your direct sellers out there for anybody that's really want to get a message out there, you want more business, you want more credibility. Have a podcast that's why you're tuning in today. And we do thank you for that. So, Jill, thanks, it's always great to hang out with you.

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Jill Hart-The Coach's Alchemist: Yeah, I love hanging out with you, too, Jay, and I'm learning so much. So today our mission is to be uncovering. How aligning your niche with your passion, and using direct sales to create sustainable income.

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Jill Hart-The Coach's Alchemist: and then also how that ties in with Gnostic TV to amplify your message, and how you can use those 3 key pieces to really

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Jill Hart-The Coach's Alchemist: transform what you're doing. And I really encourage you all to stay to the end where we're going to give you some actionable steps that you can implement today. So

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Jill Hart-The Coach's Alchemist: I I'm going to start this out with Jay.

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Jill Hart-The Coach's Alchemist: how you were able to create an incredible income.

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Jill Hart-The Coach's Alchemist: just using direct sales. And why did you decide to do that?

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April & Jay: Well, so direct sales is amazing, because it gives you an unlimited like you said an incredible income. The other thing I had to look at is really, pragmatically in today's world. It is critical to have multiple streams of income, not just once, not just one income, because one income.

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April & Jay: you know, and something happens to that. You're done. Let's be realistic about it. So for me, my mindset, I had to go to a place of really creating like 5 different streams of income. The most effective way to do that, though, is really just thinking about. Well, what I'm not. It's not like I'm going to get 5 jobs. How can you even scale that? But one way you can scale that scenario is by having your own show.

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April & Jay: So I realized early on that

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April & Jay: I realized very early on that having a show was like having a store. People would come into that store if you would, or come to watch that store, and in that store, ie. Your show, if you would, I was able to weave in different products, whether it be health and wellness, whether it be, you know, financial services, or whatever that was at that point in time, or as time grows. But the people that were there. One thing I noticed was is that

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April & Jay: they all understood that maybe I wasn't exactly the expert or expert on this or this, but they did understand that. Hey? You know what I've done enough of the due diligence, and I was considered, or am considered, a trusted source of information. So now, when you think about

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April & Jay: people in the direct selling world. They don't have a store, or they're just posting on Facebook, or they don't have a show. They're not getting the same results. Coaches who are don't have a show or podcast or stores I like to call it to. They're just not getting the same results. They're not because people don't look at them in that same way. The reality is, Jill is.

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April & Jay: you know.

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April & Jay: people want to buy like this, like, you know, like they want to watch someone talk about it. I mean, it's no different than us watching our our news person. Well, we know our news person is not the most

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April & Jay: is is, the is a financial analyst per se. But if they say something's going on with the stock market, or they say, go and get something, because there's a weather storm coming. We're going to rush and do what they got to do. They're considered what's called a trusted source of information. So look

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April & Jay: looking at that model I'm like, well, why should I reinvent that you know what I mean? Do the same thing. Let's create that scenario. So that's how we've done it. You know, by using a podcast introducing different services throughout.

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Jill Hart-The Coach's Alchemist: It's a great model, and it it really has diverged from the standard way of let's just put it out there. Mlm, Mlm has a bad reputation, because most often people get started in network marketing and decide, well, who am I going to sell to?

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Jill Hart-The Coach's Alchemist: Generally have anything?

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Jill Hart-The Coach's Alchemist: They don't either have sales, experience

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Jill Hart-The Coach's Alchemist: and sales. Experience is really about knowing how to point out the benefits of your offer.

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Jill Hart-The Coach's Alchemist: how it's going to benefit the person receiving it. And when you talk about having it being a trusted advisor.

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Jill Hart-The Coach's Alchemist: you're you're advising them, based on what their needs are, not on your need to to get somebody to buy your stuff.

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Jill Hart-The Coach's Alchemist: It's it's a whole different approach. And when you have a whole show that's dedicated to solving a problem that your your listeners are experiencing.

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Jill Hart-The Coach's Alchemist: Then when when you introduce the the product, it's

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Jill Hart-The Coach's Alchemist: it makes sense. You're not just like throwing the product out there at people

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Jill Hart-The Coach's Alchemist: without them having any frame of reference for wanting it.

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April & Jay: Yeah, yeah, it really is like that. It's a, you know, Mlm, network marketing next level marketing, whatever you want to call it. I mean look, the business model and the draw to it is the fact that says, Well, look, you know what I can meet Jill. Who can meet Jay, who can meet April, who can meet Tom, and everybody's paid off of this whole thing. The business model in theory is very, very good. The the approach of it is less than desirable unless you know how to do it. This is again, you know, because so so in theory, we got an amazing business model.

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April & Jay: The approach kind of is like, well, it's a little bit 19 eighties, I guess, right? Still. So so podcasting really reinvented that broadcasting reinvents of that because it really lets people come to you on their own terms. I mean, look, we're we're we have to. We have to honor the fact that

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April & Jay: you know we don't.

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April & Jay: I'll give you an example like I don't think as adult people, we should have to talk someone into telling them if they want to have the most they want financial freedom. I think they should already know the answer to that we shouldn't have to talk them into. Do you want to be healthy or don't you want to be healthy? Well, of course they do. I think our job is to approach it from this is where having a show podcasting is so critical, I think in these kind of arenas is

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April & Jay: when we're coming across, we're providing information. And if our information is compelling enough, those people are gonna buy. They're gonna know they want it. I don't think we need to go too far into this, I think where people get into this, they? They try to convince

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April & Jay: someone into doing something, and that never ends. Well, it never does. Where, when you do it from a place of very neutrality. If you would, where, you know, people are watching you maybe interview someone, a specialist about a certain service or product.

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April & Jay: You know, it's it's it's they. They look at it very differently. They see you very differently, too. So they want to buy people. See

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April & Jay: what I've learned here, Jill, is that people absolutely love to buy. They absolutely hate to be sold.

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April & Jay: Yeah.

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Jill Hart-The Coach's Alchemist: That is, that's just the

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Jill Hart-The Coach's Alchemist: ground level piece. And by providing actionable information for people, and by actionable, I mean, you know.

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April & Jay: You can buy it.

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Jill Hart-The Coach's Alchemist: Yeah, give them the opportunity to make the purchase

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Jill Hart-The Coach's Alchemist: and make it simple for them if they want it.

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Jill Hart-The Coach's Alchemist: I mean, it doesn't matter if they want it or not. I mean I I always look to like the the waitress in the coffee shop.

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Jill Hart-The Coach's Alchemist: and when I 1st got involved in network marketing 25 years ago.

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Jill Hart-The Coach's Alchemist: I used to be afraid of the no, you know. But when a waitress comes around to your table and asks you if you want coffee or not, she doesn't get all butt hurt if you say no.

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Jill Hart-The Coach's Alchemist: and it's the same thing, no matter what you're selling, it always has comes back to. You're going to make an offer, and the people either want it or they don't want it. And it's okay, either way.

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April & Jay: Well, you know, I when we did our I always tease everybody. I'm like welcome to your 100th network Marketing company right like we've all done it right, and we continue to do it because we understand it does work there. There's something out there that says, Look, there's something to this thing, you know. I remember the last one we did

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April & Jay: April had mentioned to me about it, and we'd talk about it, and I remember saying, I'm like, Look, I don't want to talk to anybody. I don't want to talk to people I don't know. I don't want to do that. And you know, she mentioned like, well, let's just do it on our show. So here's what happened as a result of doing it on our show, and we didn't. This was not defining our show. It was an episode here or there that would interview on it. We did over 2.1 million dollars in sales.

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April & Jay: We attracted over 1,700 associates. And we didn't even know who they were contacting us because of that show that podcast saying, how do we get to do business with you.

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April & Jay: We got to the point. Because of that. We had 3 full-time administrators

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April & Jay: taken in order just simply enrolling people because of that show.

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April & Jay: You see, that's the experience that makes network marketing, multi-level marketing next level marketing. That's what that's what makes it fun. So we had to reimagine and do it in a way where I know it sounds funny where you say. Well, I don't want to have to call people. You initially have to let people know. Of course you do. That's just business. In general. People need to know what you do. Right? So the really, the long term or midterm play on. This is by broadcasting it out to a, to a mass level, and let the people call you it works.

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April & Jay: We're doing it with other companies now, and it's same model. It's starting to just it does the same exact thing. You know. This is this is true, tried and tested everybody. I mean, you know if you're looking for if you're looking for wealth in your life, and again through through direct selling through your business.

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April & Jay: this is this is, gonna be your answer.

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April & Jay: you know, and so your only choice, in my opinion, should be like, well, where do I work with? Who do I work with? And this is where I will be bold enough to say is that Joe and I are, I believe, are your solution. I mean, we create success. People know us. I mean, we're known, for we're known for people to come to to say, look, you know what I want to set this up the right way. I want to set this up in a way where I can make money. That's that's that's who we are. We're dedicated this because we know what you're going to do. We've done the work for you.

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April & Jay: Yeah.

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Jill Hart-The Coach's Alchemist: Really. It's it's easy it we can make it easy for you, or you can do

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Jill Hart-The Coach's Alchemist: the the hard way I mean, the choice is yours. You can

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Jill Hart-The Coach's Alchemist: try to figure it all out and Google it, and

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Jill Hart-The Coach's Alchemist: and make mistakes and recover from those mistakes in the long run that actually costs you a lot of money

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Jill Hart-The Coach's Alchemist: because you you're going to pay for things that a you don't need.

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Jill Hart-The Coach's Alchemist: And then you're not going to buy the things that you do need, and realize, you know.

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Jill Hart-The Coach's Alchemist: halfway down the road that oh, crap! I should have got that. And then then you're having to piecemeal things back together when you could just like

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Jill Hart-The Coach's Alchemist: hit the road running and actually put a podcast together.

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Jill Hart-The Coach's Alchemist: Get your direct sales funnel set up and and start

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Jill Hart-The Coach's Alchemist: sharing your message. And when when we talk about

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Jill Hart-The Coach's Alchemist: joining a direct sales company, we we talk about legal shield a lot around here because it's really a good.

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Jill Hart-The Coach's Alchemist: It's a good organization. They've been around for a really long time, and they provide a service that everybody needs. If you're in business, you need a lawyer, and you need to

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Jill Hart-The Coach's Alchemist: have have a will have a trust.

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Jill Hart-The Coach's Alchemist: just like some basic things around. Having a business. And I know a lot of entrepreneurs, just, you know, they jump in or coaches. They jump in, and they're just.

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Jill Hart-The Coach's Alchemist: They're just hoping that they can find a client and and have a business, but there's really more to it than that. Not a lot more. But there's some fundamentals that you need to set up, and one of them is to have some legal protection in place.

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April & Jay: 100, I mean, we live in that litigious society, I mean, look, you know, and it's that world we live on, and the more and more successful you are.

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April & Jay: Let's let's face it the more and more you have. Your your target gets. Brighter and bigger is what it is on you right? So it's good to. It's good to

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April & Jay: look, you know, when you take the time and effort, financially, mentally, spiritually, physically, to build up a business, build up something for you and the ones that rely upon you the most.

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April & Jay: you know. Gosh! Protect that, you know I mean, protect your business legally, protect your identity. So people aren't doing that. I mean, we live in an identity crisis. And you know, that's the other thing you're talking about. The identity. That's what that's what. Again that you know, Joe, you and I have had the innate ability to be able to, you know. Call it. Foresee the trends. But that's what's happening right now. People's identities are getting taken left and right. I mean, how many people right now are getting a call or text from your credit card and say, did you make this purchase?

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April & Jay: You know what I mean? And you have to say No, or that happens, or you know a lot of that stuff's going on, I mean. And and you know, we just it's not a matter of, you know, if our identity has been crumb, it's it's a matter of if I if our identity has been compromised, it's a matter of to what impact. And that's really where we're at right now, over close to 3 billion profiles. Accounts have been infiltrated, you know, and this is in recent times, you know. So

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April & Jay: you just want to have you want to be smart about it, have protection. So again, these are things. These are just this one example of things. And there's that I mean, there's health and wellness products. I mean, there's you know, mushrooms are such a big thing right now for people. I mean, there's just, you know, there's the things that we're on to what's trending is what I'm trying to get at here. We know the trending topics from health and wellness to protecting yourself and what are consumers buying. So again, you know, it's a beautiful

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April & Jay: time, in my opinion, to be in business for yourself. You just have to understand that like, how do I go about doing it. And how do I do go about doing it? Where, you know I'm gonna come in where I've got customers call me, and that's where. That's where I think that I'm excited, for I'm excited for people to really

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April & Jay: continue to join our workshops that we have Jill to engage with them. I'm excited to see more and more of these new success stories that are coming out. I'm excited to see people make money, have their dreams come true, and I'm excited that you know we're blessed to have found a vehicle that again true, and tried.

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Jill Hart-The Coach's Alchemist: Yeah. And it's really

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Jill Hart-The Coach's Alchemist: we can make it really easy for you. And the 1st step with that is really to come to the workshops. We have them on Mondays at 2 Pm. Mountain.

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Jill Hart-The Coach's Alchemist: and they're live and interactive, and we'll have the link to register below because we don't.

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Jill Hart-The Coach's Alchemist: We don't broadcast them everywhere. They're pretty intimate, but you'll have a chance to chat with Jay and I, and just, you know, pick our brains.

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Jill Hart-The Coach's Alchemist: Ask us the questions. We're we're no bullshit people. We'll just tell you, tell you as it is, and

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Jill Hart-The Coach's Alchemist: let the chips fall where they may. But we really are interested in you being able to share your message with the world because the world needs you.

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Jill Hart-The Coach's Alchemist: We're all here for a purpose, and and what we really want to help you do is figure out how to incorporate a direct sales product to help you finance what you're doing, what you're passionate about you. You had a way of saying it, Jay, the other day you want to.

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Jill Hart-The Coach's Alchemist: Do you know what I'm talking about?

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April & Jay: Yeah, I think so. But what I do say is, I don't think anybody wakes up and say, Well, I want to be a distributor or network marketer or direct seller. I mean, we all have a purpose. But you have to be able to fund those purposes. It's not like you get downloaded with a purpose and say, I'm a healer. I'm a wealth coach. I'm a, you know, a healing health coach, or whatever that is. And all of a sudden. That's what you become.

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April & Jay: You're only as good of a coach as the amount of people that know about you, and the amount of people that know about you. It's going to take them. It's going to take money for them to know about you. You have to fund your enterprise, everybody. Let's be real pragmatic about this. I mean, you know, you just don't put something on a network or or post something on a Facebook. And next thing you know it's like, and you sit there and wait for your people to come in. It doesn't work that way. There's there's there's a lot of maybe in the beginning when the Internet 1st started. But

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April & Jay: I think we can all agree. We're past that phase right now. You have to look at ways to fund what it is you want to ultimately do in life, and and don't miss out of that too often. I see people

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April & Jay: a lot of coaches, Joe. That they get

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April & Jay: and then listen. They should be. They're very proud of that. Their downloads. They've got the information that they got really proud of their gift.

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April & Jay: but they hang on to that gift is that's the only way I'm going to make money. It's going to be making money that way, and maybe through my courses, or maybe through that. Listen, that's this is a very different world. Here, you know. Look at the stepping stones that get you there, and don't. Don't you know? I always tell people I'm like. Look, if you are not making the kind of money you're making right now.

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April & Jay: and you know who you are, and you you really are not you. You are not secure in your financial stability, meaning like you're always riding on that one big deal, or that one big client if you would. That's not a healthy way to live, and I will tell you at the end of the day your potential customers are gonna smell you coming a mile away. And that means desperation. So this is gonna allow you to be

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April & Jay: in a place of where you don't look desperate, you know, because even if you're not, even if even right now, while you're building up something else, whether it be direct selling while you're building up your ultimate passion which we really stay. Stay the course on that

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April & Jay: people are gonna people are going to see the success with you, and and success breeds more success. It is what it is right, but fear. Decoration feeds more that.

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Jill Hart-The Coach's Alchemist: Then it's really a lot easier to ask people to go listen to your podcast.

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Jill Hart-The Coach's Alchemist: Than it is to ask them to buy your whatever.

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April & Jay: 100% 100%. Yeah, it really is.

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Jill Hart-The Coach's Alchemist: And all you have to do is talk about it a little bit in your podcast because, ultimately, it's a piece of what helps them get the result that they're looking to get.

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April & Jay: Yeah, exactly. I mean, look, I mean, let's hear. Look, you and I are talking. I reached I reached out to you myself because I'm like.

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April & Jay: She's very successful, I could tell.

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April & Jay: and she's helping a lot of people. She's very dedicated to her work. I said, that's a partner I want to do. You see, people know that they see where you're at in life, and they see what you're doing. And and they see the disciplines that you put in, and towards making your life better. Disciplines, creates champions, I mean, that's what it is. Disciplines create champions. So you know.

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April & Jay: we're here to help you become disciplined, and so you can become a champion.

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Jill Hart-The Coach's Alchemist: And with that we have 3 actionable steps. We promised you. And those are, take 15 min today

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Jill Hart-The Coach's Alchemist: and drag out your journal and

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Jill Hart-The Coach's Alchemist: write about what really lights you up.

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Jill Hart-The Coach's Alchemist: What makes you super excited about getting up in the morning, and

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Jill Hart-The Coach's Alchemist: that you want to tell people about.

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Jill Hart-The Coach's Alchemist: That's how you can really identify what

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Jill Hart-The Coach's Alchemist: what your niche is. But it's also the starting place for

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Jill Hart-The Coach's Alchemist: where you're going to take your podcast

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Jill Hart-The Coach's Alchemist: because, you need you need to be talking about things that are really exciting to you, because it will make your listeners excited to listen to you.

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April & Jay: 100%.

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Jill Hart-The Coach's Alchemist: And then 2 come, join us on Monday on Mondays, at 2 Pm. Mountain for the monetize, your message, a live and interactive workshop where we're going to help you in real time. And we want to set your business up so that it creates a steady income for you

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Jill Hart-The Coach's Alchemist: multiple streams of income.

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Jill Hart-The Coach's Alchemist: And then, thirdly, you need to count.

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Jill Hart-The Coach's Alchemist: You can talk to us about this on the workshop, but you can also start brainstorming

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Jill Hart-The Coach's Alchemist: about how to monetize your content.

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Jill Hart-The Coach's Alchemist: sharing your message on Gnostic, the Gnostic TV network. Do you want to talk just a little bit about

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Jill Hart-The Coach's Alchemist: what that is, and how it looks for people.

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April & Jay: So Gnostic TV network is ancient wisdoms reimagined. So it's a it comes from a place, or it was really bought up.

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April & Jay: built up from a place of saying, Look, we live in

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April & Jay: a very different world religious, spiritual, non-spiritual, non-religious conspiracies whatever whatever. But at the end of the day we're coming from a world of. There's people that have information that is relevant to the way we live life now and for us, we want to know what that information is so we can help each other out, and everybody's got your own. Everybody's got their own special information. And so we're really interested in wanting to do that. So when you think about what am I going to say? Well, think about your life and what gets

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April & Jay: you do the day, and you'll you'll kind of organically get in there. So

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April & Jay: it's about that. It's really about finding the new messengers who feel very passionate about something to share and and helping us all right, because we're here to help each other from different aspects of our lives. And and you know, that's that's really what that is. It's also an uncensored network, which means you can speak freely. Okay? You could. It's also a very well connected network in it that there's a lot of other shows on there. So it's a great place for you to meet other shows that could possibly cross, promote your works and do that. So you know, we really, we really wanted to.

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April & Jay: Jill put it in a culture of just really

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April & Jay: soul sisters and brothers getting together respecting the fact that

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April & Jay: everybody's got a message respecting the fact that everybody's message can be different respecting the fact that everybody wants to prosper and coming together to really cheer each other on. So that's really the culture of Gnostic.

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Jill Hart-The Coach's Alchemist: I love that I I love that so much. I

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Jill Hart-The Coach's Alchemist: I'm an anarchist at heart, and by anarchist I mean in the true

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Jill Hart-The Coach's Alchemist: meaning of the word, not chaos, which everybody goes to immediately. Anarchists are personal responsibility

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Jill Hart-The Coach's Alchemist: and and just being kind to each other, and and really

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Jill Hart-The Coach's Alchemist: doing what you're here to do respecting everyone for who they are and the purpose they bring to the world.

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Jill Hart-The Coach's Alchemist: And just

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Jill Hart-The Coach's Alchemist: together, we're so much stronger if we just honor each other for who we are, and not try to be better than everybody else.

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April & Jay: Yeah, yeah, 100%. I totally agree with you on it.

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Jill Hart-The Coach's Alchemist: So I want to thank you all for joining us

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Jill Hart-The Coach's Alchemist: on this episode of mystic marketing, and we look forward to seeing you on Mondays in the live workshop. Don't forget

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Jill Hart-The Coach's Alchemist: the links in the in the show notes, and next week we will be diving into how to define your ideal listener, and trust me, it's not going to be what you think or what you've been told.

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Jill Hart-The Coach's Alchemist: Thanks for joining us.

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April & Jay: Thank you.