1
Start with your work
Bring an article, transcript, product description or offer. Use a link where the content is accessible, or provide the text.
The Intentional Pin Tool
Turn content you already have into up to 7 searchable Pinterest pins.
Give your articles, podcast transcripts, products and offers more ways to be found. Get up to 7 distinct pin ideas, search-friendly titles and descriptions, visual direction and board ideas from one piece of content.
Get the Intentional Pin Tool · $47
One-time purchase · Immediate access
For coaches, writers and creators with work worth finding.
My first-month case study
A brand-new account. Existing content. Measurable growth.
I used this content-first approach and the Intentional Pin Tool to build the Hobo Homesteading Pinterest account from scratch. Here are the results I recorded during its first 30 days.
13 → 1,648
Daily impressions at two points during the first month
9,000+
Impressions on a single board
233
Pin clicks on that board
These are my account results using the tool alongside account setup and publishing. Pin clicks are interactions with pins; outbound clicks measure visits leaving Pinterest. Results vary by account, content and implementation.
When Pinterest feels like more work
You have content. You need a clearer way to get it found.
Maybe you have tried researching trends, joining Pinterest communities or sharing pins in swap threads. There is activity on your account, but you are still wondering whether the people clicking are interested in what you actually offer.
A reciprocal click does not tell you whether someone wants to read your article, join your newsletter or explore your product. The useful question is: what would someone interested in this piece of content be searching for?
The Intentional Pin Tool helps you explore that connection using work you have already created. Spend less time staring at a blank pin and more time making useful content easier to discover.
How it works
Bring the content. Get a plan for up to 7 pins.
2
Find the angles
Use the tool to explore up to 7 different reasons someone might search for, notice or click through to that content.
3
Create and publish
Use the titles, descriptions and visual direction to design your pins, place them on relevant boards and link back to your content.
What you receive
A usable starting point for your next Pinterest campaign.
- Up to 7 pin ideas from one piece of content
- Search-friendly titles and descriptions
- Hooks that explore different audience interests
- Visual direction to guide your designs
- Relevant board-placement ideas
- A connection between each pin and its destination
Illustrative example
One article about starting a Substack
Different pin angles might speak to different questions:
- How to start a Substack newsletter
- What to include in your Substack welcome email
- Substack setup mistakes to avoid
Each angle gives someone a different reason to explore the same article.
An illustration of the approach. Your concepts depend on the content you provide.
Use what you already publish and sell
Put your existing work back to work.
Start with a Substack post, blog article, podcast transcript, video transcript, digital product, shop item, workshop or free resource. Choose something with a clear destination and a useful next step for the reader.
Get the Intentional Pin Tool · $47Meet Jill Hart
I built this around work I actually do.
I am a coach, podcaster and creator with articles, conversations, products and offers to share. I wanted a repeatable way to give that work more opportunities to be discovered, without adding another blank page to my day.
The Intentional Pin Tool grew out of that need. I use it to find different ways into the content I already have and turn those ideas into Pinterest campaigns with a clear destination.
Your next piece of content is already here
Stop wondering what to pin. Start with something worth finding.
Use the tool when you publish something new, launch a product or revisit a useful article in your archive. Turn one source into a clearer plan for reaching people interested in it.
Want help putting it into practice?
You can add the Intentional Pin community at checkout for Pinterest setup training, templates and implementation support. Community membership is an optional paid addition.
A few questions before you begin
Does the tool create finished pin images?
The core tool creates pin concepts, titles, descriptions and
visual direction. You use that output to create your finished designs.
Does it publish or schedule my pins?
No. You create and publish the pins yourself, or use a separate
workflow for implementation.
Can I use it with a new Pinterest account?
Yes. You will still need to set up your profile and relevant boards,
create pins and publish consistently. The tool helps you plan the content.
What if I have already tried Pinterest courses or pin swaps?
Start with a specific piece of content and the people it serves.
The tool helps you explore relevant angles and search-friendly
messaging, so you have a purpose for each pin beyond reciprocal engagement.
Will it guarantee rankings, traffic or sales?
No. Results depend on your topic, content, account setup, pin design,
publishing and destination page. The first-month case study shows
my experience using the approach.
Is the community included in the $47?
The $47 purchase includes the tool and quick-start directions.
The Intentional Pin community is an optional paid add-on at checkout.
How do I receive access?
Your access instructions are delivered after checkout so you can
begin using the tool.
You have already created something worth finding.
Give the right people more ways to discover it, with up to 7 pin ideas from one piece of content.
Get the Intentional Pin Tool · $47One-time purchase · Optional community add-on at checkout