Powerful Strategy to Get Every New Podcast Guesting Event Played

As a spiritual entrepreneur or coach, podcast guesting is one of the most powerful ways to expand your reach, build authority, and connect with your ideal clients.

But how do you ensure that every podcast guesting event you participate in gets the attention it deserves?

The key lies in leveraging a proven strategy that amplifies your visibility and ensures that your message is heard by as many people as possible.

In this article, we’ll explore a step-by-step Powerful Strategy to Get Every New Podcast Guesting Event Played—a method designed to maximize your exposure, deepen your impact, and turn listeners into loyal fans or clients.

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What is a Podcast Guesting Event?

A podcast guesting event is more than just an interview; it’s an opportunity to showcase your expertise, share your unique message, and connect with a new audience.

Each guest appearance is a piece of your larger visibility strategy, acting as a touchpoint to draw people into your world.

When approached strategically, podcast guesting events can:

1. Expand your visibility to new audiences.
2. Build your authority and establish trust.
3. Create opportunities for collaboration and lead generation.

But to achieve these results, it’s essential to ensure that every podcast guesting event you participate in is amplified beyond the initial release.

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The 4-Step Strategy to Maximize Your Podcast Episode Exposure

Here’s how to ensure every podcast guesting event gets the attention it deserves and works hard for you long after the initial interview airs.

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Lay the Foundation Before the Interview

Success starts before the recording even begins. Preparing for a podcast guesting event is crucial to maximizing its impact.

• Research the Podcast: Understand the show’s audience, tone, and topics. Tailor your message to align with their interests while staying authentic to your expertise.
• Refine Your Core Message: Practice delivering concise, impactful soundbites. Highlight actionable insights and stories that resonate with the audience.
• Prepare Your CTA (Call to Action): Decide on a single, clear action you want listeners to take after hearing your episode (e.g., visit your website, download a freebie, or follow you on social media).

This preparation ensures your appearance is not only valuable for the listeners but also aligned with your broader visibility goals.

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Promote the Podcast Episode Like It’s Your Own

When the episode goes live, treat it as if it’s your own content. Here’s how to amplify it across your platforms:

• Share on Social Media: Create teaser posts with compelling quotes, soundbites, or short video clips from the episode. Share these on Instagram, LinkedIn, Facebook, and TikTok to engage your audience.
• Leverage Email Marketing: Notify your email list about your appearance. Highlight the key takeaways they’ll gain by tuning in, and include the episode link.
• Create a Blog Post: Turn the episode into a written piece on your blog. Summarize the main points, include a transcript, and embed the episode link for easy access.
• Use Video Clips: If the podcast is recorded on video, ask for short clips to share on your platforms as reels or stories. Video content is highly engaging and can attract new listeners.

Pro Tip: Make it as easy as possible for the host to share your promotional content. Create pre-designed graphics or shareables they can use to promote the episode.

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Repurpose the Content

To keep the momentum going, repurpose your podcast guesting event into multiple forms of content. This extends its shelf life and increases its reach:

• Turn Soundbites Into Social Media Posts: Extract 3-5 key quotes or insights and post them with an image or graphic.
• Write a LinkedIn Article: Summarize the episode’s main points in a professional article that showcases your expertise.
• Create a Mini-Training or FAQ: Use the questions you answered in the interview to create a mini-training or FAQ series for your audience.
• Add to Your Portfolio: Keep a running list of your guest appearances on your website. Include links and descriptions to showcase your authority.

By repurposing your interview into new content formats, you ensure it reaches different audience segments across various platforms.

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Build Relationships and Follow-Up

A podcast guesting event isn’t just a one-off opportunity—it’s the start of a relationship with the host and their audience. Nurturing these connections can lead to long-term benefits.

• Thank the Host: Send a thoughtful follow-up email thanking the host for the opportunity. Mention specific things you enjoyed about the experience.
• Engage with Listeners: Respond to comments, messages, or questions from the audience. Building rapport with listeners increases their likelihood of becoming loyal followers or clients.
• Suggest Future Collaborations: If the experience went well, discuss future opportunities with the host, such as co-hosting a live event or participating in another episode.

Building genuine relationships increases the chances of referrals, repeat invitations, and word-of-mouth promotion.

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Creating a Visibility Funnel for Being Featured on Podcasts

Your podcast guesting event should lead listeners into a clear visibility funnel. Here’s how to structure it:

1. Attract: Use the podcast to draw attention to your brand and message. Share your expertise authentically and passionately.
2. Engage: Provide a valuable free resource (e.g., a lead magnet) to capture listener interest. This could be a free checklist, ebook, or mini-course related to the episode topic.
3. Convert: Nurture new leads through email sequences or social media engagement. Present your core offerings as solutions to their needs.

Advanced Promotional Tactics

• Create a Dedicated Landing Page:
  • Build a page on your website specifically for your guest appearance, featuring a brief intro, episode highlights, and a link to the full episode.
  • Link to a specific blog post about the podcast
  • Include your lead magnet CTA prominently on this page to capture new leads.
• Partner with Influencers:
  • Reach out to influencers or peers in your network who share a similar audience and ask them to share the episode with their followers.
• Utilize Paid Ads:
  • Run Facebook or Instagram ads targeting audiences interested in the podcast’s topic. Use short, engaging clips or graphics to grab attention and drive traffic to the episode.
  • Using clips from your podcast episode should be great marketing material, after all podcast guesting IS marketing.
• Add to a Podcast Playlist:
  • If you’ve been on multiple podcasts, create a playlist of your guest appearances on Spotify or a similar platform. Share this with your audience to encourage binge-listening.

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Get Visible and Amplify Your Podcast Guesting Strategy

Remember, every podcast guesting event is an opportunity to get visible and change the world. By following this strategy, you’ll ensure your guest appearances have maximum impact, creating a ripple effect that attracts aligned clients and amplifies your mission.

To help you kickstart your visibility journey, I’m offering a Get Visible Audit—a personalized session to:

• Analyze your current podcast guesting strategy.
• Identify key opportunities to increase downloads and reach.
• Create a custom plan to amplify your next guesting event.

Book your Get Visible Audit today and take the first step toward transforming your guest appearances into a powerful web of opportunities.

Change begins with you. You have all the power to change the world. Start today. Get Visible!